About Primo Churros
Our Story
Primo Churros was born from a family that has spent more than 70 years behind the counter, and in the heart of food & beverage operations on an Amusement park and Arena.
The Whiting family didn’t just study the business, they lived it. Generations grew up learning what makes a guest smile, what keeps lines moving, and what turns a simple treat into a lasting memory.
When the idea for Primo Churros emerged, it wasn’t a corporate brainstorm. It was a family conversation, the kind that happens after a long day of serving guests, when the fryers cool and the stories start flowing.
The Whiting cousins, each with their own strengths, came together to build something new: a churro concept crafted by operators, for operators.
Contact Us
Built by operators for operators.
High demand, low labor, and a guest‑favorite product. Primo Churros is ready to scale, and we’re looking for our first wave of partners. Let’s talk about bringing this concept to your location.
